Gabicci and the 'G' Range
Gabicci, synonymous with terrace boys of the 70’s and 80’s and of course the not always fashion impresario of Del Boy from Only Fools And Horses, however Del got it spot on sporting his Gabbici polo’s with the iconic gold G. Gabicci was also a staple style design brand for Northern Soul groups and early Scooter Casuals alike.
Two friends, Jack Sofier and Alex Pyser, formed Gabicci Limited in 1973. Jack's wife suggested a name for the new company after a visit to the Italian seaside town of Gabicce Mare, and the brand was born!
The two friends started with humble beginnings operating from offices and a basement warehouse in Maddox Street, London, the Gabicci merchandise on offer was Italian knitwear, acetate/polyester for the Spring season and wool with suede trim for Autumn. However the small beginnings did not hinder the success of the Gabicci range. As the Gabicci designs were well received and over the next few years the Gabicci business grew steadily. Towards the late seventies, together with the traditional Gabicci customer, the young and fashion conscious became interested and Gabicci became a major fashion brand. The casual’s of the football terraces pricked their ears and recognised the style and cool with which the Gabici brand stood for. Those of you old enough to remember that far back will no doubt recall the trademark gold G.
In 1981 Jack introduced the Gabicci Plated Jersey Shirt into the range, having brought the idea back from the United States and by 1984 turnover had soared. In the autumn of that year Gabicci launched its first full totally co-ordinated range under the Concept label. A year later the company became Gabicci plc following a successful public launch and over the next few years the group expanded greatly, forming and acquiring other businesses, peaking in 1988.
During the harsh market conditions of the early nineties Gabicci plc became the target of a take-over by the clothing group Helene. Following this acquisition Gabicci reverted to a limited company and the various subsidiaries were closed to focus on the core brand. In 1997 under financial pressure, Helene plc were forced to put Gabicci up for sale.
Over recent years, we have seen Gabicci re-establish its self as a leading men’s wear brand. The introduction of the Gabicci black label collection, with some slightly younger, more sophisticated designs has helped widen the brand's appeal, particularly in Europe. This is no doubt due to the European affiliation with cool sleek design with a comfortable and overall stylish look. Contradicting the often-baggy American look.
Finally, Gabicci’s most recent venture. In response to fashions continuing demands, Gabicci now offer a capsule collection based on original designs from the late seventies. Aimed at the young fashion / club market, these designs utilise alcantara trimmed cotton tops, re-cut Gabicci jersey polo shirts and of course the famous gold G. Gabicci re-styled for a new generation.
Looking For Men’s Clothes? Speak to Red Square Clothing
Red Square Clothing are delighted to offer a fantastic range of men’s clothes boasting fashion labels from Lacoste to Carhartt and Farah to Gabicci. With almost two decades of experience in the men’s designer clothes industry, Red Square Clothing is delighted to have established itself as one of the best in the men’s clothes business. The ethos of Red Square Clothing is to offer men’s clothes and designer clothing with a distinctly different flavour to our competitors and this is something we’ve successfully achieved with our use of up and coming designer clothing fashion label from all over the world. To find out more about our men’s clothes and designer clothing, just call 01642 254825 or email info@redsquareclothing.co.uk.
GABICCI AND THE 'G' RANGE
