Fred Perry Brand Profile

Fred Perry is without doubt one of the most recognisable clothing brands on the market. However, unlike many other here today gone tomorrow brands Fred Perry loses non of its cool or credibility for being so . So what can be said about Fred Perry that you don't already know? Possibly not much, but we'll do our best to try and give you some interesting little nuggets of information which will make you fall in love with this iconic British brand all over again.

As you may already know Fred Perry was the last British male to win a Wimbledon singles tournament (that records safe for a while). But what you might not know is that he was a true maverick of the day. He was disliked by the Wimbledon elite for being too 'vulgar'. They frowned upon his working class routes and disliked his celebration technique. He used to jump over the net after a match to shake his opponents hand, hardly smashing the place up is it! Anyway Fred Perry went onto create the brand which bares his name and it has not lost any of the man's original spirit. It has become a firm favourite for every generation of youth culture since the 1960's, from the ultra cool Mods to today's Indie kids.

Fred Perry is also synonymous with the very best of today's musical hero's such as Paul Weller, Liam and Noel Gallagher and Ian Brown. It is a testament to Fred Perry's classic style and consistency in producing top quality goods that it has become a proper brand hero for every young man and woman out there who appreciates quality clothing.