Lacoste Red! Brand Profile

Lacoste Red! is a truly inspiring collection designed by, amongst others, Christophe Lemaire. It is of a much slimmer fit than the original Lacoste range and incorporates a ‘Mod’ feel to its designs. This is a major break with tradition for Lacoste and proves they are successfully branching out into more diverse corners of the market. The Lacoste Red! range engages with a young, modernistic and stylish mindset for the 21s century youth generation.
 

Lacoste Red! is specifically designed for the 15 to 25 year old age bracket and brilliantly uses the web to reach its target audience. However, don’t worry it is still stylish and comfortable enough for the slightly older generation to enjoy too.
 

Lacoste themselves state that ‘Lacoste [Red] offers us the most contemporary statement of its unique identity, by revisiting its timeless standards with an uncompromising modernity’. So there you have it, everlasting style combined with a modern edge.