The Lacoste brand, with the infamous crocodile logo, arose in 1927 after French tennis champion and Davis Cup winner, René Lacoste, made a bet with his team captain. Lacoste was promised a crocodile-skin suitcase if he won an important match. His friend, Robert George, then designed the famous crocodile which was embroidered onto Lacoste’s blazer which he wore on the courts. Decades later, the famous crocodile logo can be seen on a wide range of Lacoste brand sporting goods and footwear. From classic black leather lace-up shoes to high-technology trainers with Velcro fastenings, the miniature crocodile graces them all as a reminder of determination and sportsmanship. Lacoste footwear has a variety of styles and finishes; from smart leather shoes you might pair with a suit, to pull-on trainers when you have a need for speed. Whether it’s tennis, walking or a formal occasion, Lacoste has a wide range of footwear so you are sure to find the perfect shoe for you. No matter whether you’re a tennis playing champion or still finding your feet on the courts, stylish and well-designed footwear will help you take the right steps.