PRPS Denim Brand Profile

Established in 2003 by ex Nike designer, Donwan Harrell, PRPS is a luxury denim brand which strives for perfection in every product it produces. As a New York based company sourcing the best organic denim from Africa and utilising old style Japanese looms to produce their products, PRPS is an absolute winner when it comes to the finest things in life.

This quality, luxury lifestyle brand has also been endorsed by countless Hollywood A listers such as Jude Law, Brad Pitt, Bruce Willis, Christian Bale and most of all, Golden Balls himself, Mr David Beckham.

The Japanese looms which PRPS chooses to use are not modern in any sense of the word. In fact they’re straight out of the 1960’s however; this is actually a massive benefit to the finished product, creating much higher quality denim. Whereas the newer looms are more efficient in the amount of material they produce the older ones give a stronger edge to the fabric, and not to mention a classic authenticity.

So, the quality and finish of PRPS is of the highest importance to the brand. PRPS actually state on their official site that “before fashion [the product is] designed to be used and worn”. This ethos of a luxury pair of jeans which were actually comfortable to wear and looked really cool was inspired by old work wear jeans worn by millions of hard grafting men and women years before denim became the trendy material to wear. PRPS achieves this distressed workman like look by hand crafting every pair of jeans and putting them through “a very aggressive ageing process” PRPS’s motto says it all..... ‘Bruised Not Battered’