Sandqvist

Sandqvist Brand Profile

We do like our Swedish brands here at Red Square and Sandqvist is certainly no different. This ultra stylish bag and accessories brand was established in 2004 by Anton Sandqvist when he was simply sick and tired of carrying around a dowdy laptop case. How proactive is that, don’t like something? Create something completely new that you do like, sorted! Anyway, Anton received a very warm response towards his new creation so decided to establish a fully functioning brand focused on quality and style.

Sandqvist’s brand ethos revolves entirely around maximum quality at minimum cost to the consumer. This is reflected in the brands use of high end materials, such as organic cotton canvas and vegetable tanned leather. The Scandinavian affinity with functionality, minimalism and style is effortlessly incorporated throughout the Sandqvist brand along with a keen eye on durability and aesthetics.

Anton Sandqvist reaffirms the idea of a classic Scandinavian ideal for the brand as he believes that individuals with an interest in detail and simplicity along with style & fashion will really appreciate the brand.