Toy Watch Brand Profile

In the fall of 2006, Milan-based designer and wristwatch aficionado Marco Mavilla designed the first TOYWATCH. A lightweight, oversized plastic watch, inspired by high design timepieces, TOYWATCH is unexpected, arresting and irreverent. Under the direction of fine-watch collector and TOYWATCH USA CEO, Randy Gordon, TOYWATCH was brought to the USA in the summer of 2006. An anti-luxury statement in a luxury obsessed culture, TOYWATCH has become the "it" wristwatch and the "must-have" item among style influentials and tastemakers. The brand ignited a firestorm in the fashion, design and accessories industries and has been heralded as a sensation by the press. Fall of 2007 will welcome the first ever, freestanding TOYWATCH store - if you find yourself at Via Montenapoleone in Milan, come check out ToyWatch.

Toy Watch Company has fast become the must have timepiece to have on your wrist! Supporters include Michael Jordan, Jack Osborne, Johnny Knoxsville, Clive Owen, Madonna, Naomi Campbell, Lindsey Lohan, Jessica Simpson, Uma Thurman, Sienna Miller, Paris Hilton... the list goes on!